London Estate Agent Copy Requirement: Sizzling web content and super effective canvas letter

With the London housing market booming, I was approached by a London Estate Agent to write sizzling web copy to make them stand out from the crowd. Naturally, some clients don’t like to broadcast the fact they use a copywriter so some details have been removed to protect their identity.

Here’s a small sample of their winning web copy:

[Name] is a rapidly expanding group of premier international estate agents specialising in the sale of luxury residential and commercial property across London and throughout popular destinations in Europe.

Local Market Intelligence

At [Name] we aren't just seasoned property experts but locals too. This gives us a unique understanding of the your area’s housing market and its cycles allowing us to secure the best possible price for your property, whether you are looking to buy, sell or rent.

Being property know-it-alls also means that we know your area like the back of our hand – from its property values to areas tagged for development, not to mention the best international schools, attractions and restaurants – if there is anything you would like to know, just ask.  

Valuation Experts

[Name] highly experienced team of property consultants can value your property absolutely free of charge seven days a week.

We can also advise on all aspects of your sale or purchase, from how to achieve the best price for your property to offering a full property management investment service.   

We’d be delighted to value your property for you, just fill in the form or call us now on xxx.    

Marketing Redefined

[Name] lead the way in selling and securing all types of prestigious property swiftly for a price that you will love.

Using a powerful mix of online and offline marketing techniques, including targeted regional and national media coverage, we ensure your property is seen in all the right places by all the right people

And for the ultimate hassle-free selling experience, we offer full motion, high definition, narrated film tours of your property. Viewable across multiple platforms, these assure your property maximum visibility online.

Just one of the things [Name] to secure the optimum price for your property. To find out more call xxx now

Lights, camera, transaction!

A short, high-definition, professionally produced film tour of your property has the capability of reaching a global online audience within seconds, which is why [Name] offer them as standard.

Highlighting your property’s best attributes and features, our professional video tours provide potential buyers with everything they need to know about your property, reducing unnecessary viewings whilst getting serious buyers through your door.   

Getting Social

Facebook, Twitter, we are all over it.

Whether we are spreading the word about your property or sharing exciting local news about your area, we have a dedicated, innovative social media expert promoting your residence’s finest features to the online world. And boy, do they love to talk.     

Drop by and say hello at [facebook and twitter address] 

Approved Agents

Each member of [Name] team is a highly trained and professional property agent.

Adhering to strict codes of conduct set by the industry’s leading bodies, including the Property Ombudsmen, our agents are qualified to expertly guide you through your property search or sale from start to completion.

What is more, having owned or rented homes in your area, each member of the [Name] team comes equipped with in-depth knowledge of your location’s housing market, so you can not only be confident of receiving accurate ‘real-time’ market information but that we can secure a price for your property that you will love.

The Finest Selection

Specialists in the luxury property market, [Name] have more than 40 years’ experience of sourcing and marketing exclusive residential and commercial properties throughout the finest areas of London and other vibrant capital European cities.

Working from of our network of London offices, including our flagship agency in central Knightsbridge, and with operations in popular cities such as Belgrade, Athens and Moscow, we maintain an unparalleled portfolio of prestigious residential and commercial properties, many of which are unlisted.

Whether you are seeking an exquisite serviced penthouse with breath taking views of the capital or a high-impact commercial rental property, we will handle all aspects of your property acquisition or disposition seamlessly, professionally and discreetly.

For clients looking to find the perfect prime investment property we also offer a diverse choice of well-researched, potentially high return properties that would make a profitable addition to any multi-asset portfolio.

We have a range of unlisted exclusive London and European statement properties available. Call one of our property consultants today on xxx. 

Estate Agents photo by Dauvit Alexander on Flickr. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic License.

Estate Agents photo by Dauvit Alexander on Flickr. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic License.


Estate Agents Canvas Letter – Sample Copy

Getting instructions to sell or rent a property are Estate Agent’s bread and butter. I was approached by another London Estate Agent to reinvigorate their canvas letter - the results were amazing, with the first mail out yielding a handful of instructions.

Here’s a little taste:

Dear [insert homeowner name]

Want to secure optimum rental income for your property? We have serious corporate tenants waiting!

We don’t have to tell you that properties in your development go like hot cakes. If you’re looking to achieve the best rental return, now is the perfect time to act. 

As the leading independent residential letting agent in your area, we have established an unrivalled reputation for letting properties to reliable tenants at competitive market rents.

We currently let several of your neighbours’ properties and right now we have excellent professional and corporate tenants seeking quality accommodation just like yours.

What you can expect when you let with us:

  • Optimum rental yield – Our unique understanding of the local market and all its best features allow us to achieve the best rental price for your property.  
  • Hand-picked professional tenants – Our occupants range from top overseas bank and finance executives to Embassy and High Commission personnel, so you know your property is in the best possible hands. 
  • Long-term let contracts – We specialise in long-term lets, ensuring your property is rarely empty and maximising your investment. 
  • Dedicated property management service – From preparing tenancy agreements to month-on-month rent collection, we handle the nitty-gritty so you don’t have to. 
  • Professional maintenance and refurbishment services – We offer a complete range of quality, cost-effective maintenance services to keep your property in pristine condition.    
  • Personal, consistent approach – Unlike larger agents, we provide you with your own personal letting manager to handle your tenancy arrangement throughout.       

We may be seasoned property experts but we’re also locals. We’ve been selling, letting and managing property throughout north and central London for over two decades. Knowing the ebb and flow of the area’s housing market helps us to deliver exceptional results, from pin-pointing perfect tenants to providing the ultimate 24/7 property management service.

Have a chat with your block managers, [name] and [name], they’ll tell you!     

Like to know more? For a free, no obligation letting or sales valuation, drop us a line today on xxx or email xxx